Email Marketing Specialist for SaaS Product Launch

About the Project

We're launching a cutting-edge SaaS product designed to revolutionize project management for distributed teams, and we need a highly skilled Email Marketing Specialist to craft compelling email sequences that drive user acquisition and engagement. Our ideal candidate possesses a deep understanding of email marketing best practices, A/B testing methodologies, and segmentation strategies. The core objective is to build anticipation and excitement leading up to the launch, nurture leads through the initial onboarding process, and ultimately convert them into paying subscribers.

We are looking for someone who can:

• Develop and execute comprehensive email marketing strategies aligned with our product launch goals.
• Craft engaging and persuasive email copy for various stages of the customer journey (pre-launch, onboarding, feature announcements, etc.).
• Segment our email list based on user behavior, demographics, and other relevant factors.
• Implement A/B testing to optimize email performance and improve conversion rates.
• Analyze email metrics (open rates, click-through rates, conversion rates) and provide data-driven recommendations for improvement.
• Manage our email marketing platform (e.g., Mailchimp, Sendinblue, HubSpot) effectively.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate closely with our marketing and product teams to ensure consistent messaging and branding.

Key Responsibilities:

• Developing targeted email campaigns to promote our SaaS product.
• Writing compelling email copy that resonates with our target audience.
• Optimizing email deliverability and inbox placement.
• Analyzing campaign performance and providing actionable insights.
• Staying up-to-date with the latest email marketing trends and technologies.

Qualifications:

• Proven experience in email marketing, specifically for SaaS products.
• Strong understanding of email marketing best practices and regulations.
• Excellent writing and communication skills.
• Proficiency in email marketing platforms (e.g., Mailchimp, Sendinblue, HubSpot).
• Analytical skills and the ability to interpret email metrics.
• A passion for creating engaging and effective email campaigns.

We are eager to hear from experienced email marketing specialists who can help us make a splash with our SaaS product launch! Please provide examples of your previous work along with your proposal.