Social Media Manager for Growing EdTech Startup

About Us:

LearnLeap is a rapidly growing EdTech startup revolutionizing online learning through interactive and personalized experiences. We're seeking a highly motivated and experienced Social Media Manager to elevate our brand presence and drive engagement across various social media platforms.

Responsibilities:

• Develop and execute comprehensive social media strategies aligned with our marketing goals.
• Create engaging and shareable content, including text, images, and videos, tailored to different platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok).
• Manage and maintain our social media presence, ensuring consistent branding and messaging.
• Monitor social media trends, analyze performance data, and provide actionable insights to optimize campaigns.
• Engage with our online community, respond to inquiries, and foster meaningful interactions.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and amplify messaging.
• Manage social media advertising budgets and optimize campaigns for maximum ROI.
• Stay up-to-date on the latest social media best practices and emerging trends.
• Develop and execute influencer marketing campaigns.
• Track and report on key social media metrics, including reach, engagement, and conversions.
• Develop and maintain a social media content calendar.
• Create visually appealing graphics and videos for social media posts.
• Conduct competitive analysis to identify opportunities and stay ahead of the curve.

Requirements:

• 5+ years of experience in social media management, preferably in the EdTech industry.
• Proven track record of developing and executing successful social media strategies.
• Deep understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Proficiency in social media management tools and analytics platforms.
• Experience with social media advertising and budget management.
• Creativity and a passion for social media.
• Bachelor's degree in marketing, communications, or a related field.

The ideal candidate will be data-driven, creative, and possess a strong understanding of the education technology landscape. They will be responsible for creating and executing social media strategies that drive brand awareness, engagement, and lead generation. We are looking for someone who is not afraid to experiment and think outside the box.

Bonus points for experience with:

• HubSpot
• Google Analytics
• Video editing software