Digital Marketing Strategist for Emerging Tech

About the Project

We're a rapidly growing startup in the augmented reality (AR) space, developing cutting-edge solutions for industrial training. We're seeking an experienced Digital Marketing Strategist to develop and execute a comprehensive marketing plan to drive lead generation and brand awareness within our target industries (manufacturing, aerospace, energy).

Responsibilities:

• Conduct in-depth market research to identify key trends, competitor activities, and target audience needs within the industrial AR training market.
• Develop a data-driven digital marketing strategy that aligns with our business goals and budget, focusing on channels like LinkedIn, industry-specific publications, and search engine optimization (SEO).
• Create and manage compelling content (blog posts, white papers, case studies, webinars, videos) that showcases our AR training solutions and their impact on productivity and safety.
• Oversee the execution of paid advertising campaigns on LinkedIn and other relevant platforms, optimizing campaigns for ROI.
• Implement and manage marketing automation tools to nurture leads and improve conversion rates.
• Track and analyze key marketing metrics to measure campaign performance and identify areas for improvement.
• Collaborate with our sales and product development teams to ensure alignment between marketing efforts and overall business strategy.
• Stay up-to-date on the latest digital marketing trends and technologies, continuously seeking opportunities to improve our marketing effectiveness.

Requirements:

• Proven experience (5+ years) in digital marketing, with a strong track record of success in B2B marketing, ideally within the technology or industrial sectors.
• Deep understanding of SEO, content marketing, social media marketing, email marketing, and paid advertising.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Strong analytical skills and experience using data to drive marketing decisions.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Experience in the AR/VR or industrial training space is a plus.
• A bachelor's degree in Marketing, Communications, or a related field.