Email Marketing Copywriter for Tech Startup

Job Description

We are a rapidly growing tech startup seeking a highly skilled and creative Email Marketing Copywriter to craft compelling and engaging email campaigns. The ideal candidate will possess a deep understanding of email marketing best practices, A/B testing methodologies, and customer segmentation strategies. You will be responsible for writing persuasive and informative email copy that drives conversions, nurtures leads, and builds brand loyalty.

• Develop and execute email marketing strategies aligned with overall marketing objectives.
• Write clear, concise, and engaging email copy for various campaign types (e.g., promotional emails, newsletters, transactional emails, drip campaigns).
• Conduct A/B testing to optimize email subject lines, content, and calls-to-action.
• Segment email lists based on demographics, behavior, and engagement levels.
• Analyze email campaign performance metrics and identify areas for improvement.
• Collaborate with designers and marketing managers to ensure visual and messaging consistency.
• Stay up-to-date on the latest email marketing trends and technologies.
• Ensure all email campaigns comply with CAN-SPAM regulations.
• Manage and maintain email marketing database.
• Proofread and edit email copy to ensure accuracy and grammatical correctness.

• 5+ years of experience in email marketing copywriting.
• Proven track record of developing and executing successful email campaigns.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of email marketing best practices and technologies.
• Experience with email marketing platforms such as Mailchimp, HubSpot, or Marketo.
• Ability to analyze data and identify insights to improve email performance.
• Strong attention to detail and organizational skills.
• Ability to work independently and as part of a team.
• Bachelor's degree in marketing, communications, or a related field.
• Experience in the tech industry is a plus.

We offer a competitive salary and benefits package, as well as the opportunity to work in a fast-paced and innovative environment. If you are a passionate and results-oriented email marketer, we encourage you to apply.